Update from Greenhouse
For Stockholm Furniture & Light Fair 2018, Greenhouse, the fair’s forum for unestablished designers, is moving to a new, larger area. Designer Nick Ross was given the assignment to create an exhibition and a café for the new Greenhouse area.
Prologue – exhibition and café by Nick Ross
Many of the leading designers of our time have had their breakthrough thanks to Greenhouse. Here, new talents have the opportunity to display their prototypes and meet producers, journalists and other global actors from the furniture and lighting industry. In order to highlight Greenhouse’s importance as a meeting place and stepping stone to reality, Scottish-Swedish designer Nick Ross was given the assignment to create an exhibition and the area’s café. The exhibition's name, Prologue, refers to the opening of ancient Greek dramas, during which the context is established, and the characters are presented to the public.
“I work a lot with historical references, and I draw a parallel between the Greenhouse context and the introduction of a play or narrated tale. This is the first time the designers are meeting a larger audience and testing their ideas. The theater originated in ancient Greece. Back then, like now, a visit to the theater was a social event – people arrived a little early, went to a café or restaurant and hung out for a while. The entire installation is therefore framed in such a way as to lead the visitor’s thoughts to the classic Greek amphitheater,” says Nick Ross.
Participants in the exhibition include TAF Arkitekter, Front, Afteroom, Sweden; Gamfratesi, Denmark/Italy; Oki Sato/Nendo, Japan; and MSDS, Canada, all of which were once Greenhouse exhibitors.
Thank you to our generous sponsors!