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Greenhouse mentors 2017

Five mentors with many years of experience in the industry were named for Stockholm Furniture & Light Fair 2017: Alexander Lervik, inventor, entrepreneur and designer, Emma Olbers, designer and creative director, Peter Torstensson, CEO, Mitab, Anna Holmquist, designer and founder, Folkform and Staffan Holm, designer with a background as furniture carpenter. They will each select a protégé at the first day of the fair. The names of the protégés will be presented in a small installation in Greenhouse.


Alexander Lervik

Alexander Lervik has been working as a product designer for 18 years.
His work is characterised by innovation, humour, passion, unruliness and intensity.
From his design studio in Södermalm, Stockholm, Lervik collaborates with some of the foremost Swedish and international producers, including: Absolut Art, Aritco, Designhouse Stockholm, Johanson Design, Skandiform, Zero, Saas Instruments in Finland and Italy’s Moroso.  
Alexander is represented at the Nationalmuseum in Stockholm, the National Museum and the National Museum of Art, Architecture and Design in Oslo and the Röhsska Museum in Gothenburg.
In 2013 Alexander started Tingest. The Tingest brand offers products for the home inspired by Scandinavian design heritage.

Anna Holmquist

Anna Holmquist is one of the founders of the art and design studio Folkform. Folkform first entered the public spotlight with their experimental work with materials, especially Masonite where flowers and plants are pressed into the boards – giving them a brand new expression. Folkform has also become an international name and has received several prestigious design awards. Folkform design studio is based in Stockholm and works with companies such as Svenskt Tenn, Örsjö and Skultuna. Their work can be found in the permanent design exhibition at Nationalmuseum in Stockholm and in The National Museum of Art, Architecture and Design in Oslo, to mention a few places. Anna Holmquist is also working with interdisciplinary artistic research, focusing on materials. She has been an invited lecturer at Konstfack University College of Art, Beckmans School of Design and many other universities and institutions in Sweden.

Emma Olbers

Emma Olbers is a Swedish product designer with a strong focus on sustainability. She prides her self of being “a furniture designer with an eco heart”, and the lifecycle of a product or piece of furniture is a key concern in her work. She keeps a close eye on the entire production processes, and like to work with locally sourced materials.
Design wise, Olbers has a strong link to the Scandinavian design heritage and her objective is to design products that are contemporary and down-to-earth.

Peter Torstensson

Design industrialist Peter Torstensson, born in 1971, was raised into the furniture industry. During childhood years he and his brother always followed their parents when they had to go to extra hours at work. In 1995 he finished his education with a MBA in business administration.
Today Peter Torstensson runs Mitab together with his brother Marcus. They have focused very hard on design and marketing development for a decade to be where they are today, representing one of the most well-known design furniture brands of Sweden.
Peter Torstensson has a passion for design production in Sweden and the cooperation necessary to make it successful. Sweden needs both the design industry and the designer to survive as a leading design nation of the world. This is why Mitab participates in a lot of different activities to support the youngsters of the industry.

Staffan Holm

With a background as furniture carpenter, Staffan Holm founded his own studio after graduating the Academy of Design and Crafts in Gothenburg 2008. The studio works with clients around the world on projects ranging from product, furniture, interior design and experimental exhibition works. Much of the studios focus is on creating engaging projects and combining opposites to find new ways of using products, manufacturing techniques or materials. Staffan Holm is one of the most respected designers in Scandinavia and his works has won several awards.