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Prologue exhibitors

Previous Greenhouse exhibitors about the importance of Greenhouse for their careers

Many of today’s leading designers had their breakthrough in Greenhouse and many young designers have also been able to see their products go into production, thanks to Greenhouse. Below are a few of them who begun their careers in Greenhouse.

TAF

“Showing at Greenhouse gave us our first real insights into the importance of marketing and sales in the furniture industry.”
TAF

 

Gamfratesi

“Greenhouse was a great platform to show our projects for the first time. It was very important because we had the opportunity to meet people and companies and to get in contact with our first manufacturer to start a collaboration.”

GamFratesi

 

Front

“Greenhouse was our first major show. We were so excited and had worked days and nights after classes at Konstfack for months. It was such an amazing feeling when the exhibition opened. We still have a similar feeling today when we have an exhibition opening or a new product is launched.”
Front

 

Afteroom

“It was a critical time at a moment when we were just starting our own design studio. Showing at Greenhouse meant to us an important examination of weather our vision was right or wrong”
Afteroom

 

Nendo
“Showing at Greenhouse taught me many things as a designer, about form and function, about how to treat materials in a very honest way, it was about emotions; how design communicates feelings. I think that was a great start as a designer. During that week I was connected to Swedese, who chose my stool to be a part of their collection. This was my first furniture piece to be produced by a company.”
Oki Sato of Nendo

 

MSDS

“Our practice transformed overnight, really. A bunch of our designs were picked up there, and we began several enduring collaborations.”
MSDS