We strongly believe in the importance of supporting the interaction between young designers and the industry. Therefore, as a Greenhouse exhibitor, you are given the chance to take part in a unique mentorship programme. The mentorship programme was launched in 2017 and involves the opportunity to get guidance and feedback from a top professional within the furniture industry over a one year period.
The mentors 2020 are:
Anders Englund, Design Manager Soft Seating, Flokk
Annica Eklund, kreativ chef, Bolon
Sami Kallio, designer
Sofia Lagerkvist och Anna Lindgren, Front.
Eva Lilja Löwenhielm, designer och Designchef IKEA.
Comments from some of the Mentorship partcipants 2019:
“It is great to get feedback and advice. We are discussing ongoing projects and how to approach new projects.” We have also discussed possibilities of working together.”
Josefine of MIJO STUDIO says that the experience of the mentorship program has been really good so far. They have been communicating mainly via email and Skype with their mentor Charlotte Ackemar, but they also met up with her in Milan during Milan Design Week in April. Josefine also adds that they hope to be able to work on something specific together with their mentor in the future.
“We are really happy to be part of the mentorship program and hope that you will be able to offer a mentorship to more Greenhouse participants to give them the same opportunity that we had.”
Similarly, Holst & Eschenmoser has seen their mentor Magnus Elebäck as good support. The possibility of having someone to aid them with both small practical questions as well as strategic decisions has been really helpful to them, especially since they have been busy talking to manufacturing and shipping partners.