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Greenhouse Mentorship Program

A unique opportunity!

As a Greenhouse exhibitor, you are given the chance to take part in a unique mentorship programme. The mentorship programme was launched in 2017 and involves the opportunity to get guidance and feedback from a top professional within the furniture industry over a one year period. The mentors and designers who will work together 2019:

Andreas Wadskog, CEO - Anna Gudmundsdottir / Malmö Upcycling Service
Charlotte Ackemar, designer - MIJO STUDIO
Magnus Elebäck, CEO - Holst & Eschenmoser
Nina Jobs, designer - Chih-Wei Chang /På Project
Anders Färdig, CEO - Jamie Wolfond Studio


“It is great to get feedback and advice. We are discussing ongoing projects and how to approach new projects.” We have also discussed possibilities of working together.”

Josefine of MIJO STUDIO says that the experience of the mentorship program has been really good so far. They have been communicating mainly via email and Skype with their mentor Charlotte Ackemar, but they also met up with her in Milan during Milan Design Week in April. Josefine also adds that they hope to be able to work on something specific together with their mentor in the future.


“We are really happy to be part of the mentorship program and hope that you will be able to offer a mentorship to more Greenhouse participants to give them the same opportunity that we had.”

Similarly, Holst & Eschenmoser has seen their mentor Magnus Elebäck as good support. The possibility of having someone to aid them with both small practical questions as well as strategic decisions has been really helpful to them, especially since they have been busy talking to manufacturing and shipping partners. 


We strongly believe in the importance of supporting the interaction between young designers and the industry. For 2020, we will continue with and develop the mentorship program. Apply to Greenhouse for your chance to participate in the mentorship program.

Apply to Greenhouse 2020 »

Anne Harvala, 2018

“It’s been of great value to have a mentor like Andreas Mattisson (Lammhults) at my side for a year. I’ve gained new perspectives through his eyes throughout the year.”

Normal Object Factory, 2018

“The meetings with our mentor Lisa Hilland have been excellent support and have helped us find new ways and tools to try to reach our goals.”

Yuue Design, 2017

“The mentorship program was really good; we feel lucky. This is something we could never have asked for. We’re really satisfied with the project!”