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Greenhouse Stockholm Furniture & Light Fair 2017

For Stockholm Furniture & Light Fair 2017, the design studio Form Us With Love was commissioned to, instead of giving Greenhouse a visual form, design a concept that promotes the interaction between young designers and the industry. Together with students from Berghs School of Communication, they developed an activity that involves a one-year mentorship program.

Five mentors with many years of experience in the industry were appointed and the first day of the fair the mentors selected a protégé each to mentor over a one year period.

“Even though the industry is relatively small, it is rather closed. People are not always eager to share. By drawing on the benefits of a mentorship program, we want to show the value of sharing experiences. This can make a fundamental difference for someone who is trying to make it in a new industry,” says John Löfgren from Form Us With Love, which exhibited in Greenhouse 10 years ago.

Greenhouse also got a new graphic profile. It was created by Filip Lindén and Joel Wennström from Berghs.

Browse the Greenhouse folder here.

Participation independent designers Greenhouse 2017:

12 Essentials
Antrei Hartikainen
Atelier Yocto
Bellamoli design studio
Chris Auster Design
Diiis Designstudio
Elisia Langdon    
HaHa Studios
Hamanishi DESIGN
Keisuke Kawase
Lies-Marie Hoffmann
Mario Tsai Studio
Matter of Space
MR. FRAG Studios
Nelikko/Reeta Ek, Maija Leskelä, Salla Luhtasela, Wesley Walters
Searching For Silence
Studio Foy
Studio Nikolai Kotlarczyk
Tells Design Studio
The City And The Forest
Tom Chung Studio & Knauf and Brown
Tom Fereday
yuue Design
Zo Moé
Zsuzsanna Horvath & Ariane Relander