For Stockholm Furniture & Light Fair 2017, the design studio Form Us With Love was commissioned to, instead of giving Greenhouse a visual form, design a concept that promotes the interaction between young designers and the industry. Together with students from Berghs School of Communication, they developed an activity that involves a one-year mentorship program.
Five mentors with many years of experience in the industry were appointed and the first day of the fair the mentors selected a protégé each to mentor over a one year period.
“Even though the industry is relatively small, it is rather closed. People are not always eager to share. By drawing on the benefits of a mentorship program, we want to show the value of sharing experiences. This can make a fundamental difference for someone who is trying to make it in a new industry,” says John Löfgren from Form Us With Love, which exhibited in Greenhouse 10 years ago.
Greenhouse also got a new graphic profile. It was created by Filip Lindén and Joel Wennström from Berghs.
Browse the Greenhouse folder here.