A world of its own at Greenhouse – in the mind of a designer
In 2015 Note Design Studio designed Greenhouse. They have chosen to focus on the product and the designer. A visit to Greenhouse should be like stepping into a designer’s mind – a space for reflection and projection of dreams, a space where original ideas and prototypes can be experienced before they multiply and spread further. For the next Fair, which will take place from February 3-7, 2015, Greenhouse also has a new jury.
In designing the exhibit, Note has chosen to work with a closed, limited space in a way that makes it more spacious and turns it into a landscape, a universe of its own in the middle of the Victoria Hall.
– We want to create a space that becomes a reflection of the visitors and exhibitors in Greenhouse, a place that embodies one of the principles of Greenhouse – the ability to reach out to a bigger world with one’s products and ideas, says Alexis Holmqvist at Note.
Note is a Stockholm-based design studio working with architecture, product design and design strategies for Swedish and international companies. www.notedesignstudio.se.