Greenhouse 2013 takes its inspiration from the garden
“We were thrilled when we were asked to create Greenhouse 2013! We immediately felt we wanted to infuse the concept with a sense of youth, vitality and openness, where new ideas are given space to be noticed and begin to grow. We took our inspiration from baroque gardens with their iconic style of blocks, parterres and spatialities. We see Greenhouse as the Fair’s oasis; a place that allows more freedom of design and thought,” explains Johannes Carlström from Note.
Note is a Stockholm-based design studio that looks at what is unique in every project and emphasizes that. They transform non-material values into tactile objects and spaces. Note works within the fields of architecture, product design and design strategy for Swedish and international companies, such as Mitab, Zero, Abici-Italia, La Chance and Zilenzio – and can now add Stockholm Furniture & Light Fair to that list.
“We want Greenhouse to increase communication between designers, visitors and manufacturers to allow discussions, ideas and meetings to flow freely,” Johannes Carlström says.