An important media channel Each year, investing Swedish companies over 3 billion in trade fairs and events. All five senses at once Feel, Look, smell, taste and listen. What other media can stimulate all five of your senses at the same time? Everyone gathers in the same place Buyers, sellers and products are available on site at any one time. A fantastic opportunity for instance, product launches. The personal meeting increasingly important In an increasingly digitized world, it becomes personal encounter even more important. The need to meet IRL is greater than ever.