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Clariant ColorForward® SOCIETY | TRENDS | AESTHETIC 2020
Speaker: Judith van Vliet, designer Clariant ColorWorks Europe/EMEA & President of Color Marketing Group
Clariant released ColorForward® 2020, the 14th edition of the annual color forecasting guide for the plastics industry.
The ColorForward workshop was held this year at the Clariant ColorWorks center in Singapore. As they have every year since 2006, an international team of Clariant specialists came together for a week-long series of creative exercises aimed at defining four trend themes that can be expected to influence consumers, and selecting colors or color combinations that evoke an emotional response related to each trend.
VH:01 - The Design Bar/ The Victoria Hall