Fair of the future

What is the future of the trade fair?
After two years of cancelled trade fairs the design world is reassessing how to move forward. How will we launch and sell products in the future? How can the trade fair renew itself to stay on top of the game? 

Stockholm Furniture & Light Fair has met up with key profiles in the industry such as Marcus Fairs, Eero Koivisto and Caroline BIROS to talk about what the trade fair of the future looks like.
Read all article in our series "Fair of the future" here: 

What is the future of the fair?

Read the first summary article about the future of the trade fair.

"There is a massive opportunity for trade fairs to bring that hybridity to events."

- Britt Berden, art director at The Future Laboratory