Posture X

Posture X - Jenni Incarte Villaverdes

Winner of Best Performance 2020

Finland’s Jenni Inciarte Villaverde was impossible to ignore when the Greenhouse jury was choosing the Best Performance for 2020. This is what they had to say:
“A study of seating transformed into a clear expression of art. A curiosity about comfort, a rigid construction involving a minimum of active treatment, and the choice of a sustainable, natural material combine to make this project a winner.” 

We met the very pleased winner on her stand just hours after the award was announced.

Congratulations. How do you feel?

“A little surprised and hugely grateful. It feels like a great ending to this project, which has been quite hard going at times.”

Describe your product.

“It is essentially an archetypal armchair. I’ve conducted tests and studies to try and develop the perfect position, not so much in terms of ergonomics, but with more of a focus on stability, recovery and the healing effect. I’ve learned a considerable amount about what is physically important for your body and about the most comfortable position in which to spend an evening after a day of heavy physical work. This is an item of furniture that enables you to relax and recharge. The materials are solid aspen and plywood.”

What do you expect to get out of your Greenhouse experience?

“I don’t have any huge expectations. I just want people to test and try my armchairs and give their feedback. I’m going to continue with this in one way or another. But I see the armchair mainly as a work of art or sculpture, although I would like to see it in production at some point in the future.”

Posture

You have your studio in Helsinki?

“Yes. And I’ve been to this fair twice before. With Aalto University here in the Greenhouse. I still have a few months of studying left.”

What do you think about the fair?

“It’s the most important fair for us, and the Greenhouse is fantastic, because here you get to see designers who haven’t yet been forced in particular boxes and have the freedom to unleash their imagination.”

Sustainability is an important issue.

“Yes, for me as much as anybody. It’s a core value that you can’t ignore. I want to create something that is classic and timeless, not trendy. It’s not just about materials, but about wellness. These days we move around so much that we’re in danger of losing our roots. We need something to remind us of our origins.”

 

BEST PERFORMANCE – SELECTED BY THE GREENHOUSE JURY

The Best Performance award aims to encourage Greenhouse exhibitors to adhere to the Greenhouse key words: curiosity, innovation and sustainability. The jury judges the performance, products or projects based on how they embody these key words. It is not possible to apply for the award; rather, the jury chooses the winner at Stockholm Furniture & Light Fair. We ask exhibitors who are interested in the award to formulate their thoughts around one or more of the key words/criteria below:

Curiosity
Does the exhibitor challenge and push the limits for what design can be?
Is there a strong artistic idea that enhances and justifies the product?
Does the product have a strong visual expression?

Innovation
How unique is the product or project in terms of form, choice of technique, new techniques or new ways of using a product or material?

Sustainability
Is the origin of the material renewable or finite?
Which production method(s) is relevant?
How easy is it to take the product apart for recycling? How appropriate is the material for material recycling and energy recycling?

The Greenhouse Jury

The Greenhouse Jury

In collaboration with Volvo Studio. Presented for the first time in 2019, the award recognizes the product that best embodies the core values of Greenhouse: curiosity, innovation and sustainability. The objective is to encourage the designers to think about the bigger picture and present their design in a well-thought-out manner. The winner will receive EUR 5,000.


The jury for Greenhouse 2020 consists of:

Jens Fager, Designer
Anya Sebton, Designer and Interior Architect
John Löfgren, Designer, Co-founder and Design Director, Form Us With Love
Pye Aurell Ehrström, Architect and Co-founder, Marge Architects
Björn Florman, Sustainability Expert, The Materials Library