About Greenhouse

Greenhouse is one of Stockholm Furniture & Light Fair's windows to the future. Here, unestablished designers from all corners of the world meet to explore design processes, present contemporary and innovative solutions, and prototypes. And not least, to meet future partners, manufacturers, and the press.


About Greenhouse
Greenhouse was created with the aim of promoting growth in the design industry and highlighting tomorrow's designers. By establishing a platform where new designers are given the opportunity to reach out with their products and visions, the ambition is to be an incubator for regrowth in the industry. Greenhouse key words: curiosity, innovation and sustainability are also the cornerstones of the area.

There are many reasons to be a part of Greenhouse. You wish to/search for:
- build / strengthen your brand
- new business opportunities
- meet producers, partners, buyers, designers, and press
- be inspired / share knowledge with other established and unestablished designers

Through Greenhouse's position in Hall C, you have a unique opportunity to reach your goals. The C-hall is characterized by exhibitors within Design & Contract Market and some examples of exhibitors that you could share a hall with are: Artek, Blå Station, Kasthall, Gärsnäs, Bolon, Offecct, & Tradition, Kvadrat, Lammhults, Abstracta and Tarkett. Greenhouse as an area is highlighted through a designed framing, which gives clarity and attractiveness to the area. For numerous reasons, Greenhouse is one of Stockholm Furniture & Light Fair's most visited and written about areas

How do I become a Greenhouse exhibitor
Participation in Greenhouse is preceded by an application process where a reputable jury selects those who will be offered a stand. Those selected for Greenhouse 2023 will not only receive a stand but also a digital web portfolio. This as part of widening Greenhouse, attracting an even larger audience that extends far beyond the event's physical walls. Even those who do not have the opportunity to physically visit Greenhouse 2023 will thus be able to take part of the exhibition and contact its exhibitors.

As an exhibitor in Greenhouse, you are also given the opportunity to receive a one year coaching from a mentor, a leading profile in the design industry. This is part of the mentorship program that Greenhouse started in 2017. There are also prizes and awards to be won. More information will be presented this autumn.

Since the start in 2003, Greenhouse has been the beginning for several of our today, both nationally and internationally, most prominent designers. To name a few previous exhibitors; Oki Sato from Nendo, GamFratesi, MSDS and Front. The majority have also seen their products go into production thanks to the contacts made during the event.

Are you ready for the next step in your career? Apply to Greenhouse 2023! Application deadlines:

Independent designers: September 16
Design Schools: September 9

More information about the application procedure, stand prices and other practical questions can be found further down on the page.

If you have any questions, contact furniturefair@stockholmsmassan.se and we will help you.

Greenhouse sidfot