White arkitekter

Marketing Director White Arkitekter

Jacob Sahlqvist

Architect Jacob Sahlqvist took part in his first Stockholm Furniture Fair back in 1987, as a student at the School of Design and Crafts at the University of Gothenburg. And he has missed very few since. This year he is here in his role as Marketing Director for White Arkitekter, an architectural practice that has 13 offices across Sweden, Norway, Denmark and the UK.

“When I was working as a practicing architect, I came here to see the latest ranges of furniture. Now I still come to keep myself up to date, but the aim is much more to meet everyone working in the industry. I come across plenty of old contacts and talk to them. So these days I’m not so much here for the furniture as for the wider context.

“These are some of the most enjoyable days of the year. It takes quite a while to get around, because you meet so many people. It’s all extremely fun and inspiring.”

From your perspective, how is Scandinavian architecture and design doing on the international stage?

“It’s on the up. Last week I was at our London office and the two curators of the British pavilion at the Venice Biennale wanted to meet us. They had been really taken by our Flickrum – Spaces for girls – project about how we use and design public spaces, and the fact that they can leave girls feeling unsafe. So there is huge interest in our architecture and design in terms of social sustainability and attempts to create a good living environment. In these times of polarization and nationalism and so on, I think many Scandinavians still have a good moral compass and good solutions.”