For contract furniture company Lammhults, Stockholm Furniture & Light Fair is the biggest showcase, where they first display and launch all their new products for the year.
“It’s our core event,” says CEO Peter Jiseborn, “because we make a large proportion of our sales in the Nordic region and this is the world’s most important fair for Nordic design.”
“Although naturally we also exhibit at a number of other fairs during the year,” continues Caroline Enhörning, Lammhults’ PR & Creative Manager.
The key new development for 2020 is the Teius system – the result of a competition, X-Works 2.0, that Lammhults organized in partnership with a selection of design schools last year, with a prize of access to Lammhults’ product development stream and production for a whole year.
The system comprises benches, sofas, tables and power outlets in one flexible system.
Lammhults’ customarily well-designed stand is in Hall C this time around, along with many other companies in the contract segment.
“The advance marketing could have been a little clearer,” comment Peter and Caroline. “On the positive side, change generates good energy. We have no concerns. The fact that, as usual, we’re located alongside companies such as Offecct, Kvadrat and Blå Station means there’s no risk that people won’t find us…”
Where do you feel Scandinavian design stands in today’s market?
“I think it’s in quite a healthy position,” responds Caroline Enhörning, “but the competition is getting tougher.”
What about sustainability?
“It has always been high on our agenda since the very beginning. Our furniture is designed to look good and be hard-wearing for a long time, so this is nothing new for us.”
“You can definitely see that it’s a theme at the fair,” adds Peter Jiseborn. “Everyone’s talking about sustainability. For Lammhults. it’s in our DNA. To celebrate our 75th anniversary, we’ve created a visual exhibition of our history, which includes a product called Pyramid that was already circular when it was launched in 1955. But the most crucial element of sustainability isn’t that you can replace chair backs and so on, but that the product lasts and that we keep it in our range for a long time. The new Teius system that we talked about earlier also incorporates the longest standing product in our collection – a coat stand from 1968! It all goes together really well, and for us this feels like both an important and an obvious move.”
“From a customer perspective, the change is that we’re increasingly receiving inquiries about replacement parts,” explains Caroline Enhörning, “which we can certainly sort out.”
Peter Jiseborn believes that in the future they may have to get used to not selling as many new products, although he thinks that might actually be a positive thing.”
And finally, how has the fair been for Peter and Caroline personally?
“It’s always such fun. It’s an event that brings everyone together, making it a great way to meet people and promote the company!”